As the economy continues to bite and charitable donations suffer, non-profits are looking increasingly towards the corporate sector for donations and fund-raising. This is a win-win for both parties - non-profits can benefit from larger companies and their employee numbers, and the businesses themselves find a perfect way to give back to the communities that provide much of their workforce and success.

At Maritz Canada, this is something that the company takes incredibly seriously every year. I've only been here two months, but already I'm incredibly impressed by how the culture is built around people, internally and externally. For such a large business, it has an amazing small agency outlook, and that's a very good thing.

Last year, for example, Maritz Canada made a holiday video card that showed the fun values in place within the Maritz building. They also donated $10,000 to the Parents for Better Beginnings non-profit, which helps children in low-income high-risk neighbourhoods from developing poor developmental outcomes.

This year is no different.

A paper Christmas tree has been set up outside the Maritz cafeteria, where the names of more than 200 children are attached. Employees choose a name and then buy a non-violent gift up to the value of $20, which will then be left under the main Maritz Christmas tree in the reception area and given to the child for Christmas.

If you don't have time to shop for the gift personally, then you can rent a shopper and gift wrapper, with all proceeds once more going to Parents for Better Beginnings.

There are many times that large organizations come under fire for corporate greed and not caring enough about their employees or local communities and businesses. I'm really happy to be involved with a company that not only cares on all fronts, but encourages its people to care as well.

As Maritz Canada shows, there are endless ways to help and give back. Something all companies could do, yes?

Danny Brown
Social Media Strategist
Maritz Canada